I was born and raised in Iran and moved to Sweden in 1988 at the age of 23. I studied Mathematical Computer Science at KTH (Royal Institute of Technology) and took evening courses in electronics and hardware.

In 1996, we started a small hobby business as a mail-order company, selling low-cost computers tailored to customer needs, with the option for future upgrades.

A year later, in March 1997, we were subjected to an armed robbery and lost our capital. However, thanks to our cooperation with major suppliers, we received a substantial line of credit. 

Within a few months, we were able to recover, stronger than ever, and opened our own store in the heart of Stockholm under the new name EZ-DATA. 

We specialized in assembling customized computers for everyday use, offering three base models: Budget, Gaming, and Premium.

We also delivered servers with RAID functionality, backup solutions, network solutions, black box solutions, etc.

As we grew, we shifted our business focus to importing components, developing our own brand, and distributing it to resellers across Sweden. Before long, we had over 400 resellers nationwide, in addition to selling directly to customers through our own store.

We have also been trusted to deliver computers and servers to the Swedish   

Armed Forces, the Swedish Public Employment Service, and many companies in Stockholm.

In 2004, it was time for new challenges, and we transitioned into other ventures. But, deep insidan I have always had a deep passion for technology and smart solutions.

In 2018, I taught entrepreneurship and, together with my students, developed many great business ideas. Some of these ventures succeeded, while others business unfortunately did not survive the Covid pandemic.

In 2024, I decided to start something new and introduce the latest technology in LED.

Today, we collaborate with world-leading manufacturers in LED displays, smart windows, and IoT control systems. 

We are committed to quality and believe in collaboration rather than competition, which is why we are now seeking resellers in other countries.

If you are interested, please contact us. We offer a range of solutions and       provide continuous training in the latest technology and sales to our resellers and we ensure that they succeed in their business. 

Your business is our business.

Best Regards

Amir